BUILT BY PEOPLE WHO RUN AWARDS
Accolade was born from 16 years of producing real ceremonies. We built the tool we wished existed.
THE ORIGIN
Accolade was created by the team behind The Asian Awards, one of the most recognised awards ceremonies celebrating achievement across the global Asian community. After years of managing nominations, judging panels, guest lists, sponsors, and live production using spreadsheets, disconnected tools, and sheer willpower, we decided to build a single platform that handles everything.
Every station in Accolade exists because we needed it on a real event. The Guest & Table Planner exists because we once manually re-seated 400 guests at 2am. The Run of Show exists because missing a cue on live television is not an option. The Sponsor Pipeline exists because we tracked millions in sponsorship deals across inboxes and sticky notes.
This is not software built by engineers guessing what event organisers need. It is software built by event organisers who learned to code.
THE ASIAN AWARDS — THE FOUNDER'S TRACK RECORD
Founded in 2010, The Asian Awards honours exceptional achievement across business, sport, entertainment, philanthropy, and public service. Past honourees include Sir Ben Kingsley, Malala Yousafzai, Shah Rukh Khan, Freddie Mercury (posthumous), and Sir Mo Farah.
These are The Asian Awards' figures, not Accolade's. They are the ceremony experience Accolade was built out of, not a record of what Accolade has done.
(at 2026)
ACCOLADE
Accolade is new. Its first customers, the British Photography Awards among them, signed in early 2026, so the platform has under a year of operating history and we are not going to dress 16 years of running ceremonies up as 16 years of running software.
What you can check today: the BPA case study, the published pricing, and the product itself. When there are Accolade numbers worth quoting, they will appear here with the period they cover.
MEET THE FOUNDER
PAUL SAGOO
Founder & CEO
Paul founded The Asian Awards in 2010, turning it into one of the most recognised ceremonies celebrating achievement across the global Asian community. After 16 years of producing large-scale ceremonies, he built Accolade to solve the problems he lived through every year.
Before Accolade, Paul's team managed nominations in spreadsheets, judging panels via email chains, guest seating with sticky notes, and sponsor pipelines in inboxes. Every ceremony meant rebuilding the same infrastructure from scratch. Accolade exists because he refused to keep doing it that way.
THE TEAM
Accolade is built by a small, focused team that combines deep event industry experience with modern software engineering. We are deliberately lean because we believe the best products come from teams where everyone has run a real ceremony.
We are based in London and work closely with a network of awards organisers, event planners, and ceremony producers who test every feature before it ships.
Interested in joining us? Get in touch at careers@accolade.live. For anything else, including sales, procurement questions and security reviews, write to hello@accolade.live.
WHY WE BUILT ACCOLADE
Most event software focuses on ticketing or registration. None of it understands the full lifecycle of a ceremony: the months of outreach, the judging logistics, the sponsor management, the production planning, and the post-event follow-up. We built Accolade to cover every stage, because we live every stage.
We also built it for teams like ours who do not have enterprise IT departments. Accolade is designed to be picked up and used immediately, with no training, no consultants, and no six-month implementation. If you can run a ceremony, you can use Accolade.
OUR PRINCIPLES
PRACTITIONER FIRST
Every feature is tested on real events before it ships. If it does not save time on event day, it does not make the cut.
ONE PLATFORM
No more switching between 8 tools. Everything from nominations to post-event analytics lives in one place.
ELEGANCE MATTERS
Awards celebrate excellence. The software behind them should feel excellent too. No clunky interfaces, no ugly exports.
UK BUILT, GLOBAL READY
Designed in London, GDPR compliant from day one, with multi-currency and multi-language support built in.
SEE WHAT ACCOLADE CAN DO
Start free in a couple of minutes, no card needed. Or take the self-guided product tour — that one asks for your name and work email first.
Take the product tour (name and work email required) · See pricing · Support · hello@accolade.live